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If You Build It, They Won't Come
What’s the newfound digital demand? How can we navigate the challenges of marketing an online business, and discovering unique opportunities? In this clip, we’re talking about how businesses can’t just stop at building a website or a social presence and call it “done.”
![Digital Footprint: Privacy and Trust](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_DigitalFootprint-scaled.jpg)
Instagram 2.0
Donna Wertalik discusses the emergence of social media influencer pods, generational social media preferences, and the ambiguity surrounding Facebook Business Manager.
![Digital Footprint: Privacy and Trust](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_DigitalFootprint-scaled.jpg)
Gaming: Leveling Up
Our guest, Donna Wertalik, sheds light on the unlikely partnership between Oracle and TikTok, the potential partnership between Microsoft and Discord, and the direction of gaming.
![Digital Footprint: Privacy and Trust](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_DigitalFootprint-scaled.jpg)
The Science of the Reveal
Learn how algorithms such as Youtube and TikTok leverage short engagement windows to successfully provide surprising and delightful content to viewers in this clip.
![Digital Footprint: Privacy and Trust](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_DigitalFootprint-scaled.jpg)
Our Digital Footprints
Donna Wertalik explains the reality of digital tracking and our individual digital footprints.
![Digital Footprint: Privacy and Trust](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_DigitalFootprint-scaled.jpg)
"Until it’s relatable and connects to you at the right time, with the right message, on the right frequency, that’s when you’re building a community of people that support you, support your brand and understand it. Yes, shareable will always be a component, but it really is more intimate now with social. It’s relatable."
![Donna Wertalik: Author](https://horizons.compassdatacenters.com/wp-content/uploads/2024/05/Horizons_Image_DonnaWertalik_Author.jpg)
Donna Wertalik
Professor of Practice & Director of Marketing Strategy & Analytics , Pamplin College of Business
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