Digital Footprint: Privacy and Trust
What is your personal information worth? Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at the Pamplin College of Business dives deep into the state of social media and where the modern consumer stands in a hyper-tracked, ever-evolving digital world. How do the different generations view privacy? What lies ahead for digital communities and influencer marketing? Get a glimpse into what’s unfolding in the complex landscape of data sets, tracking, and user privacy.
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If You Build It, They Won't Come
What’s the newfound digital demand? How can we navigate the challenges of marketing an online business, and discovering unique opportunities? In this clip, we’re talking about how businesses can’t just stop at building a website or a social presence and call it “done.”
Instagram 2.0
Donna Wertalik discusses the emergence of social media influencer pods, generational social media preferences, and the ambiguity surrounding Facebook Business Manager.
Gaming: Leveling Up
Our guest, Donna Wertalik, sheds light on the unlikely partnership between Oracle and TikTok, the potential partnership between Microsoft and Discord, and the direction of gaming.
The Science of the Reveal
Learn how algorithms such as Youtube and TikTok leverage short engagement windows to successfully provide surprising and delightful content to viewers in this clip.
Our Digital Footprints
Donna Wertalik explains the reality of digital tracking and our individual digital footprints.
"Until it’s relatable and connects to you at the right time, with the right message, on the right frequency, that’s when you’re building a community of people that support you, support your brand and understand it. Yes, shareable will always be a component, but it really is more intimate now with social. It’s relatable."
Donna Wertalik
Professor of Practice & Director of Marketing Strategy & Analytics , Pamplin College of Business
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