The State of Fandom
How does fandom differ between traditional sports and the evolving world of esports? In this episode, Kayla Green, Gaming Marketing and Strategy Leader and Former Head of Cross-Channel Strategy and Marketing Insights at Riot Games, talks about the rise and emerging influence of esports fans. Green discusses how platforms, like Twitch and Reddit, build highly-engaged communities by creating conversation between fans and access to players.
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Creating Engaged Online Comunities
Social media and streaming platforms help extend and create access to build a community of fans. It creates spaces and environments outside of the game that allow people to connect with each other. Kayla Green discusses that affect on our society.
How Web3 Building is Building on the Idea of Video Games
Kayla Green discusses the similarities between Web3 and video games and the value audiences place on connection and interaction.
Creating & Merging Cultures Through Gaming
How does gaming create accessibility in culture? Kayla Green talks about gaming and esports’ role in connecting cultures and people.
What is Fandom?
What does fandom mean and how does it differ between esports and traditional sports fans? Kayla Green describes the state of fandom.
"I think the biggest difference is that Esports has this massive open road ahead of them in defining what it means to be a fan… what it means to be an athlete."
Kayla Green
Gaming Marketing and Strategy Leader and Former Head of Cross-Channel Strategy and Marketing Insights at Riot Games
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