Tracking During COVID
Two years inside thanks to COVID led to a mass increase of online socializtion. Giving brands access to even more data and information.
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The Privacy Paradox
How much information are we handing out online without even realizing it? In this episode, Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at Pamplin College of Business, talks about data tracking and the paradox of personalization. In a world where personalization is key to consumer engagement, it’s up to individuals to decide how much information is too much to give away freely. And, it’s up to lawmakers to help enforce those standards.
The Rise of TikTok
TikTok understands how to use data and information tracking to connect with their users. But how much of that will come back as a negative in the future?
Digital vs. Physical Self
Why are we not as protective of our digital selves when compared to our physical selves? We lock our house but not our data. Donna Wertalik discusses the contradiction between the two.
"Beyond the sharing economy, it's the relevant economy. If you look at it… all we want is personalized communication, but we don’t want to give our data."
Donna Wertalik
Professor of Practice & Director of Marketing Strategy & Analytics , Pamplin College of Business
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